AS Degree in Graphic Design

This course strengthens foundational writing skills used in academic and professional contexts. Students develop their ability to organize ideas, write clearly, and apply standard grammar and structure across multiple writing styles. Through reading analysis and written practice, students learn to communicate information, arguments, and perspectives with clarity and purpose.

Key learnings:

• Academic Writing Skills
• Clear Written Expression
• Reading Analysis
• Grammar & Structure
• Essay Development

Students learn how to communicate effectively in professional settings using both written and oral formats. The course focuses on business correspondence, audience-appropriate messaging, presentation skills, and digital communication. Learners practice professional interaction and discover how strategic communication influences business outcomes.

Key learnings:

• Professional Writing
• Business Presentations
• Workplace Communication
• Digital Messaging Skills
• Audience Awareness

This course builds confidence in interpreting and applying numerical information to real-world situations. Students work with basic statistics, financial concepts, graphs, and data interpretation to support decision making and problem solving. The course emphasizes analytical thinking and practical numerical literacy.

Key learnings:

• Data Interpretation
• Basic Statistics
• Graphs & Charts
• Financial Reasoning
• Analytical Thinking

Students explore how society functions and how culture, institutions, and relationships influence human behavior. The course introduces sociological theories, research methods, and contemporary issues, helping students analyze social structures and the role of individuals within them. Learners gain a broad understanding of social dynamics in a changing world.

Key learnings:

• Sociological Concepts
• Cultural Perspectives
• Social Institutions
• Research Fundamentals
• Social Interaction

This course develops critical thinking through the analysis of arguments, evidence, and reasoning. Students learn to evaluate information logically, identify assumptions, and apply structured decision-making techniques. Skills gained support problem solving, informed judgment, and effective evaluation of ideas.

Key learnings:

• Critical Thinking
• Logical Evaluation
• Argument Analysis
• Evidence Assessment
• Decision Frameworks

Explore how culture, technology, and history shape visual communication. This module introduces major design movements, influential designers, and the cultural forces behind visual trends. You’ll research, analyze, and interpret design in context, gaining the ability to justify creative decisions with historical and cultural understanding.

Key learnings:

• Design History
• Visual Culture
• Research Methods
• Analytical Thinking
• Contextual Interpretation

Build the foundation of visual communication by mastering the building blocks of graphic design. You’ll explore how line, shape, color, balance, hierarchy, and composition work together to create effective designs. Through guided practice, you’ll apply structural principles that support strong visual impact and clear communication.

Key learnings:

• Design Elements
• Visual Principles
• Balance & Hierarchy
• Composition Techniques
• Communicating Visually

Learn how type and images work together to convey meaning, mood, and message. This module examines type anatomy, hierarchy, layout, and creative use of imagery to produce compelling visual outcomes. You’ll practice pairing typography with visuals to create effective communication across print and digital mediums.

Key learnings:

• Typography Basics
• Type Hierarchy
• Type & Image Integration
• Layout Exploration
• Creative Communication

Discover how designers use color and layout structure to guide emotion and user attention. You’ll experiment with color theory, harmonies, and associations while studying layout techniques such as the rule of thirds and the golden ratio. This module helps you make intentional design choices that influence clarity, mood, and audience engagement.

Key learnings:

• Color Theory
• Composition Rules
• Visual Hierarchy
• Mood & Meaning
• Audience Engagement

Learn how strong visual concepts are formed. This module trains you to generate ideas through research, sketching, experimentation, and critical thinking. You’ll explore creative strategies that help designers refine concepts into polished outcomes, using industry workflows to move from initial brainstorming to final design direction.

Key learnings:

• Creative Thinking
• Concept Research
• Visual Experimentation
• Iterative Development
• Design Direction

Discover how designers use imagery and typography to tell stories that engage audiences. This module focuses on narrative structure, visual symbolism, representation, and thematic communication. You’ll learn to create powerful visual messages by combining aesthetic decisions with strategic storytelling.

Key learnings:

• Storytelling in Design
• Visual Symbolism
• Audience Messaging
• Theme & Meaning
• Narrative Composition

Transform your concepts into impactful large-scale visual communication. This module introduces poster layout, typography hierarchy, grid structure, and the use of 2D CAD tools for producing professional-quality posters. You’ll explore how designers create attention-grabbing visuals that communicate clearly in public and commercial spaces.

Key learnings:

• Poster Layout
• Visual Hierarchy
• Grid & Structure
• 2D CAD Techniques
• Public Communication

Learn how magazines, books, and digital editorial layouts are designed for clarity and engagement. This module explores page composition, typography systems, image placement, and industry-standard editorial workflows. You’ll create multi-page designs using structured 2D CAD layouts that communicate content effectively.

Key learnings:

• Editorial Layout Systems
• Multi-Page Structure
• Typography for Reading
• Image Placement
• 2D CAD Workflow

Design for the digital world. This module explores how graphics communicate on websites, apps, social platforms, motion screens, and interactive media. You’ll learn how layout, typography, pacing, and screen formats influence audience engagement. Using industry-standard digital tools, you’ll create visual content optimized for contemporary screen environments.

Key learnings:

• Digital Layout Systems
• Screen-Based Typography
• Motion & Interactive Visuals
• Platform Adaptation
• Digital Asset Production

Turn visual communication into tactile experience. This module explores structural design, product messaging, brand application, and sustainable material considerations for packaging. You’ll learn how to design three-dimensional forms using 3D CAD tools and translate brand storytelling into functional packaging solutions.

Key learnings:

• 3D CAD Packaging
• Structural Form Design
• Brand Application
• Material Considerations
• Visual Messaging

Discover how brands communicate value through visual systems. In this module, you’ll create identities that express personality, mission, and audience expectations. Learn to design logos, typography systems, color palettes, and brand guidelines that build trust and recognition across media.

Key learnings:

• Brand Strategy
• Logo Development
• Typography Systems
• Color & Visual Language
• Brand Guidelines

Learn how designers predict emerging visual trends and cultural shifts. This module explores how research, consumer behavior, visual analysis, and industry forecasting tools shape future design directions. You’ll transform insights into inspiration that anticipates market expectations.

Key learnings:

• Trend Research Methods
• Visual Forecasting
• Consumer Insights
• Style Direction
• Trend Documentation

Build the knowledge needed to enter the graphic design profession. This module covers client relations, contracts, pricing, copyright, personal branding, and portfolio promotion. You’ll learn how designers navigate business communication and position themselves confidently in the creative marketplace.

Key learnings:

• Client Communication
• Contracts & Copyright
• Pricing Strategies
• Personal Branding
• Portfolio Promotion

Begin defining your professional design voice. Capstone 1 focuses on research, inquiry, and concept exploration as you investigate a theme, problem, or communication challenge of your choice. You’ll develop ideas through research, sketching, testing, and design planning. This module strengthens your ability to justify visual decisions and build a strategic foundation for a final portfolio project.

Key learnings:

• Concept Investigation
• Creative Research
• Design Exploration
• Visual Testing & Iteration
• Project Planning

Bring your creative direction to life in a professional, portfolio-ready project. Capstone 2 centers on execution, refinement, and visual presentation of your final design solution. You’ll produce finished deliverables, document your process, and present your work using industry standards. The outcome serves as a defining representation of your creative identity as a designer.

Key learnings:

• Final Design Execution
• Visual Refinement
• Professional Documentation
• Portfolio Presentation
• Creative Identity Expression